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BizReport : Blogs & Content archives : November 15, 2010

Mixpo, Geomentum partner for local video option

One of the big trends leading into 2011 is the local trend. Brands across the United States are trying to better engage consumers in their neighborhoods as well as on a national level. A new partnership may give brands one more option for their local arsenal: video.

by Kristina Knight

geomentum.pngHyper-local marketing hub Geomentum has partnered with video ad hub Mixpo to create the Hyper-Local Network. The network will be brands the ability to serve dynamic local video ads to consumers through in-banner video campaigns. Ads are targeted on a geographic basis, but brands can also utilize daypart and neighborhood data to enhance those geo-targeting efforts.

"Online advertisers have never before had the ability to precisely target and version interactive video to the neighborhood level and, importantly, scale that across the nation to create true sales momentum," said Dave Walker, CEO of Geomentum.

"Traditionally, national advertisers have missed the opportunity to extend high impact video assets from their television ads to local display efforts, but Dynamic Local Video help them quickly tailor and deliver relevant messaging to these audiences," said Anupam Gupta, Mixpo President and CEO.

In October, comScore reported that 175 million US residents watched online video content, with the average person spending more than 14 hours (monthly) with video content during more than 5 billion viewing sessions.

The in-banner video ads give national brands the ability to target consumers in Sacramento, California with a message or offer while targeting consumers in Charlotte, North Carolina with a different ad message or offer.

Tags: Geomentum, hyper-local, local advertising, Mixpo, online video, video content, video monetization

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