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BizReport : Internet : November 03, 2010

Disney: Moms spend 24 hours per week online

The extent to which Moms rely on technology and the Internet to organize their lives and that of their family has been illustrated by a new study from Disney Online.

by Helen Leggatt

The "Mom on a Misson" research found that Moms are finding 24 hours each week out of their busy schedules to use technologies such as a computer (89%), the Internet (87%) and mobile (84%) to help organize their lives.

By getting up as early as 5am, Moms are able to get a lot done on a computer, with the study suggested their surfing time is over by around noon.

Moms don't waste time when they log on - 3 out of 4 are task oriented and have a clear idea of what they need to achieve.

Much of their online activity centers on their children's health and organizing family life and finance such as seeking discounts and deals (71%) and finding recipes (71%).

Other sources of information they look for are:

• 62% for family activities, entertainment and travel
• 59% for personal health questions
• 56% to find arts/crafts projects
• 54% for holiday planning and activities
• 50% to find dieting information
• 49% for beauty/style
• 46% to seek answers for financial questions
• 42% for parenting advice
• 41% to answer questions on baby/pregnancy

"Moms inspire us in how they can juggle so many roles, from being the caregiver and household CEO, to coordinating all the family's activities," said Paul Yanover, EVP of Disney Online.

"Our study results showed that technology and the Internet are helping to make moms' lives more manageable, so they can spend more quality time with their families."

Tags: Internet, Moms

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