News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
adBrite release may help create custom target audiences
When it comes to targeting each business is different. Even businesses and brands within the same category will need a different core set of customers to engage and convert throughout the lifespans of different ad campaigns. A new release from adBrite may help brands build a more engaged target audience.
Called adBrite Audience Manager, the release uses a CPM basis for users and utilizes behavioral, contextual and demographic data to drill-down targeting to the audience level.
"Acting as a no-cost broker of the data for our partners, we benefit from better performance for our advertisers and increased CPMs for our publishers," said Iggy Fanlo, CEO of adBrite. "The availability of granular data gives advertisers better control over their display and video campaigns and increases ROI. We're pleased to offer our advertisers this benefit to help grow their success."
adBrite is partnering with eXelate, TARGUSinfo, AlmondNet, Lotame and Promimic to give advertisers access to the most complete sets of data information. Brands can choose targeting options from a set already created using demographic, contextual or behavior data to target consumers; the platform also offers brand safety options. Once a campaign is launched brands can track what data is driving clicks and performance to enhance camapaign ROI.
comScore reports that US display ad impressions increased by more than 20% (Q3) to reach 1.28 million. Many of these ads are viewed through social networks, but publisher websites such as Yahoo, Fox Interactive, AOL and Glam Media also rank high in ad impressions. Offering more targeting options to advertisers should help many make the decision to move ad dollars online or increase their online ad spend.
"Just one year ago we were still in the midst of an advertising recession, but several growth drivers have contributed to sustained improvements over the past few quarters," said Jeff Hackett, Senior Vice President of comScore. "The ability to buy specific audiences is enabling a greater number of display ads to be delivered on target, display formats are improving at a rapid rate, and the quality of creative is getting better every day. As publishers prove the value of online display ad campaigns, digital should continue to carve out a bigger piece of the advertising pie."
adBrite reports they serve more than 1 billion daily impressions to more than 100,000 websites, making them the largest independent advertising exchange.
- Mobile Roundup: Mobile wallets upping the retail ante
- Report: US, UK users vulnerable because of passwords
- Study: Images linked to email success
- Millennial Media: Video increases engagement
- UK brands fail to improve customer service response rates
- 53% of marketers crave more customer data
- Mother's Day: Flowers a popular gift, but Mom wants tech
- UK: Online spending and deliveries break records
Featured White Papers
- Measure What Matters: Five Features to Enable Now On Google Analytics
Google Analytics is an excellent tool for gaining insights into user behavior and gathering data for site optimization. Unfortunately, in...
- A lot of what you know about email marketing could be wrong
There is a lot of email-marketing advice floating around out there. And, frankly, a lot of it is bad. Hunches...