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BizReport : November 21, 2010 Archive

November 21, 2010 Archive

Advertising | November 21, 2010

Gumtree taps AudienceScience for targeting, data management

Online classified hub Gumtree.com has tapped AudienceScience for improved targeting and metrics. The UK's largest classified platform will integrate Audience Gateway to help improve audience targeting and data management for brands and marketers. >>

Advertising | November 21, 2010

adBrite release may help create custom target audiences

When it comes to targeting each business is different. Even businesses and brands within the same category will need a different core set of customers to engage and convert throughout the lifespans of different ad campaigns. A new release from adBrite may help brands build a more engaged target audience. >>