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BizReport : November 17, 2010 Archive

November 17, 2010 Archive

Advertising | November 17, 2010

Two new releases to push video farther

Two new ad solutions, one pushing video into mobile and one which will give more measurement to video, are likely to be a hit with video marketers heading into 2011. While more consumers turn to video each day, many marketers have held back because of measurement issues or because video has only been available from PC or laptops. These releases may change that. >>

Trends & Ideas | November 17, 2010

7% of young broadband users consider severing cable TV ties

Watching television shows on the Internet and mobile devices is a daily activity for a quarter of broadband users, according to new research from Horowitz Associates. That figure rises among younger viewers, some of whom are considering cancelling their cable TV ties. >>

Internet | November 17, 2010

Pharmaceutical company websites fail to engage, communicate

Pharmaceutical companies need to get closer to those seeking medical information and advice online, concludes a survey conducted by Accenture, or continue to lose out to social media and other online communities. >>

Mobile Marketing | November 17, 2010

Mobile websites significantly increase consumer engagement

Need some more ammo for your mobile Internet strategy proposal? Try this for size. New research from Brand Anywhere and Luth Research has found that retailers could considerably increase consumer engagement by having a mobile-specific website. >>

Mobile Marketing | November 17, 2010

Grocey app gives consumers instant benefits

The next generation of coupons may be simpler to use than many believed. This week, Pushpins is launching a new mobile grocery coupon app which gives consumers instant access to savings. In the past many coupon type apps have been useable only after a consumer uploaded information from a website; this app allows consumers to scan UPC codes to instantly download savings. >>

Blogs & Content | November 17, 2010

RealGravity launch gives video distribution control to smaller brands

A new video release may give smaller brands and publishers better access into the fray. Called RealGravity, the solution launched this month, giving video publishers, creators and advertisers access to enterprise-class video publishing tools for free; users can also optimize unsold inventory and manage direct sales from the hub. >>