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BizReport : November 8, 2010 Archive

November 8, 2010 Archive

Advertising | November 08, 2010

Facebook serves quarter of all U.S. display ads

Almost one in four online display ads viewed by people in the U.S. during Q3 were served up by Facebook, according to new figures released this week by comScore. >>

Ecommerce | November 08, 2010

'Gamify' your marketing to attract online shoppers

As the popularity of gaming increases across many demographics, so does the importance and influence of gamers, suggests a new study. Their importance is such that Interpret believes marketing should be "gamified". >>

Domain Names | November 08, 2010

.uk domain name registration exceeds China's .cn

Despite the focus on austerity in the U.K., the numbers of new domains registered this year have been at some of the highest levels since the dotcom boom, according to Nominet's latest industry report. >>

Trends & Ideas | November 08, 2010

Forecast: 2011 will push consumers back to basics

The 2010 holiday season is upon us - it will be in about three weeks - and that means that many of us are already making plans for 2011. What can marketers expect from the New Year? What will consumers look for in 2011? CoreBrand's James Gregory makes three interesting predictions for 2011. >>

Advertising | November 08, 2010

AudienceScience Connect links media buying across platforms

As the online space becomes more fragmented, it is also becoming harder for marketers to make succinct media buys. A new platform makes media buying a bit simpler by connecting advertisers and publishers across platforms to reach optimum consumer numbers. Called AudienceScience Connect, the platform gives both publishers and advertisers better insight into the hows and whys of online advertising. >>

Research | November 08, 2010

Manta: SMBs relieved with election results

Some media outlets may still be debating the impact of the 2010 Election in the US, but at least one quadrant is relieved: small businesses. According to a new survey from small business hub Manta, small businesses believe the new Congress voted in last Tuesday spells a better future for them. >>

Email Marketing | November 08, 2010

Despite success of social, FTAF still rules email comms

It's easier to use and has a better viral mechanism - but share-with-your-network (SWYN) functionality in emails is being seriously under-used by retailers, according to new research from Responsys. >>