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BizReport : November 5, 2010 Archive

November 5, 2010 Archive

Advertising | November 05, 2010

iPad users more engaged with advertising

As the iPad continues to dominate sales of connected devices there's good news for advertisers. According to new data from Nielsen, iPad users are more engaged with advertising than other e-reader, netbook or smartphone users and more likely to make a purchase as a result of that engagement. >>

Search Marketing | November 05, 2010

Google Instant has positive impact on CTRs, ad impressions

Google Instant has had a positive impact on click-through rates and ad impressions, according to recent research by Marin Software, despite earlier concerns the fast page displays would decrease traffic. >>

Ecommerce | November 05, 2010

Top 3 tips for going global

Finding local customers is increasingly important for brands, but looking a bit farther afield may be the key to continued growth. Why? Because markets outside a brand's primary residence - like expanding to Japan from America or into Australia from Germany - creates buzz around the world. And, as consumers connect with people in other countries, it makes sense for brands to make those connections as well. >>

Blogs & Content | November 05, 2010

Brainshark includes video, voice in online presentations

The days of static flow charts are over, from a presentation standpoint at least. Brainshark has revamped how online presentations look and feel by adding in video and voice capabilities. The best part? The creation end is geared toward the average business consumer, so all non-techies will feel comfortable. Why the addition of video and voice? >>

Advertising | November 05, 2010

How to increase sales without focusing on price

We see it every day: huge display ads with slashed prices or loud radio/television ads telling people that Retailer X has the lowest prices. While it has been the norm to advertise sales and lowered prices, one industry expert insists that leading with price can kill your campaign's momentum - before it gets started. How? >>

Mobile Marketing | November 05, 2010

Pew: Location-based services used by very few

With all the buzz surrounding location-based services you could be forgiven for thinking that every man and his dog are doing it. However, according to new figures from the Pew Research Center, most aren't checking in. >>