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BizReport : November 3, 2010 Archive

November 3, 2010 Archive

Ecommerce | November 03, 2010

Two ecommerce releases help etailers better engage

As retailers brace for big crowds of shoppers, online marketers are looking for ways to better target consumers who are in-market for specific products. Two new releases, one from Rocket Fuel and another from TrialPay may help brands interact, engage and convert shoppers at higher rates. >>

Ecommerce | November 03, 2010

Website photography needs to get real

Jakob Nielsen's latest eye-tracking survey has found images put on websites purely for decoration are largely ignored, whereas images of real people associated with the content, or images containing product information, are studied more closely. >>

Social Marketing | November 03, 2010

Giving gifts goes social

Facebook and eBay have both rolled out new social gift-giving features this week that bring social users together to make purchasing and giving more convenient. >>

Blogs & Content | November 03, 2010

How online training can benefit your brand

With all the talk about online conferences, online training has kind of been shuffled under the rug. The fact is that online trainings are a growth opportunity for many businesses, especially smaller brands that don't have the time or expense accounts to justify sending employees to conferences or training sessions. >>

Advertising | November 03, 2010

Ziplocal makes hyper-local platform with LocaLeads release

This week, local marketing may get a bit simpler for small businesses across the US. Local search hub Ziplocal has released LocaLeads, a platform which will help small- to medium-sized businesses create and distribute local ads through online and mobile publishers. Early distribution of the ads has been secured to more than 90% of the US market. >>

Internet | November 03, 2010

Disney: Moms spend 24 hours per week online

The extent to which Moms rely on technology and the Internet to organize their lives and that of their family has been illustrated by a new study from Disney Online. >>