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BizReport : November 2, 2010 Archive

November 2, 2010 Archive

Social Marketing | November 02, 2010

Survey: SMBs embrace social but neglect websites

Free or low-cost social media tools are central to the marketing activity of small companies with limited budgets, according to new research from Zoomerang, but SMBs still have some catching up to do when it comes to developing websites. >>

Advertising | November 02, 2010

BrightRoll: Video ads outpacing other online categories

New research from online video advertising hub BrightRoll may be a vote of confidence for the video advertising sector. According to researchers online video ads are outpacing other online ad categories by as much as 25%. With more consumers turning to online video content, it seems that advertises are following and finding what they want: engaged consumers. >>

Ecommerce | November 02, 2010

Reports: Q3 ecommerce growth steady, Q4 forecast strong

Despite a fairly steady growth rate, industry experts are cautioning online retailers to be wary this holiday season. Why? Because even though consumers are spending more online, they are still leery of over-spending and are still holding on to their savings plans, most of which were set up during the recent recession. Not a bad thing at all, but with consumers still pinching pennies it makes sense for retailers to continue to watch their spending as well. >>

Ecommerce | November 02, 2010

Study: Demographics spell difference in shopping actions

Men are from Mars, Women are from Venus. The book became a line and is not part of pop culture. But it also rings true. Men and women do think and act differently in many areas. And, according to a recent Art Technology Group (ATG) study, the male/female demographic difference is only the beginning when it comes to ecommerce. Their research suggests that demographic differences are great influencers on ecommerce behaviors. >>



Ecommerce | November 02, 2010

Google gives marketers Christmas insights via new website

Marketers who want to keep their finger on the pulse of what consumers are searching for, what they are buying and what they plan to buy for the 2010 holiday season should check out Google's new website - ThinkHoliday. >>

Email Marketing | November 02, 2010

1 in 5 U.K. firms fail to respond to online brochure requests

E-commerce is now a $160 billion per year business in the U.K., as more consumers head online to research suppliers and make purchases. But some businesses are missing out thanks to sloppy customer service. >>