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BizReport : Ecommerce archives : October 12, 2010

Retargeter myThings offers adaptive banners

A new offering from personalized retargeting ad firm myThings may help brands looking for a global audience connect with that audience. The Adaptive Banner Technology offering helps brands to personalize ads based on prior shopping experience and gives brands a much more broad range of creative aspects with which to work.

by Kristina Knight

Brands can customize banner ads by adjusting logo placement, changing the sizes, colors and fonts, changing the offer and other aspects. Giving more options in how the ads will appear can help to create ads which will engage consumers quickly in the online space. According to the company, M&Co saw a 762% increase in return conversions after using the platform.

The platform allows brands to:

• Utilize a Cost Per Action (CPA) model which optimizes ads based on conversion rather than click
• Create banners which allow multiple creative options to help in ad optimization
• Have ad service based upon impression

"So many American marketers and retailers are now interested in the UK and European market as they look for new market opportunities and to take advantage of more favorable currency exchange rates," said Benny Arbel, CEO and founder, myThings. "With return conversion rates greater than 700%, myThings is providing online retailers with a real opportunity to convert lost prospects into buyers."

A recent study from and Forrester Research found that ecommerce brands are already looking at for a global audience to counter the issues surrounding the global economic crunch. A solution which allows retargeting of ads to a global marketplace could be one solution which helps brands better connect with consumers around the world, rather than focusing only on a local marketplace.

Tags: advertising, banner ads, ecommerce, myThings, online shopping,

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