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BizReport : Research : October 26, 2010


Reports: Click fraud, malware increasing

After a period when click fraud seemed to be slowing, new data from Click Forensics indicates another surge from fraudsters. According to the latest data, click fraud increased to 22.3% for Q3 2010. That is a near 4 point increase over Q2 numbers and an increase of more than 8% year over year.

by Kristina Knight

"During the past quarter, we saw a growing volume of click fraud flow through a more diverse number of sources, including mobile proxies," said Paul Pellman, CEO of Click Forensics. "As advertising in videos, social networks and mobile devices continues to grow advertisers will need to pay close attention to the quality of traffic they receive."

Researchers found that, other than North America, the largest volume of click fraud originated from Japan, the Netherlands, the Philippines and China.

In a related report, Symantec Hosted Services' MessageLabs found that about 20% of browser requests made from a work computer are blocked for policy infringements, and that about 20% of working adults browsing the web from work, have more webpage requests denied/blocked than allowed. What does this mean?

First, that many workers do not know company policy about acceptable/unacceptable websites and second, that workers are more likely to click into websites without knowing how secure a site is than they are from a home computer.

Work-blocked websites include those which are considered 'time sucks' or that are considered risky for malware. According to MessageLabs information nearly 3,000 website visits are blocked each day because the sites are considered malicious. About 33% of these blocked sites were new in September, the most recent month available for reporting.

Tags: blocked domains, blocked websites, click fraud, ClickForensics, malware, MessageLabs, PPC marketing










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