News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Performics: Searchers will try, try again
If a consumer queries a search engine and doesn't find a desired result, they'll give up, right? Wrong. According to a new study consumers will try, try again either by changing the query, changing search engines or by clicking into sponsored listings for their brand of choice.
According to the Performics 2010 Search Engine Results Page (SERP) Insights Study 89% of consumers will modify their query and try again, 79% will change search engines and 50% will click onto a branded search result. Which engines are these consumers choosing? Most (75%) at least begin their searches with Google, 18% turn to Yahoo and 7% turn to Bing's engine.
"The study found that roughly half of respondents will be more likely click on a search result if a company/brand appears multiple times on the SERP," said Scott Haiges, President of ROI Research, which conducted the study. "So the evolving SERP continues to reflect a brand's image, not only as determined by that brand, but also by the general public through social and user generated content. The findings provide actionable data for marketers to more effectively use the SERP to drive participation, leads and sales."
• More than 75% are looking for product information, after seeing an ad
• About 66% know which results are organic and which are paid, with younger consumers being more certain about sponsored results
• 43% will click on a sponsored ad
• 56% will click on real time search results
"Understanding people's motivations and behaviors can help marketers better engage with brand participants, more effectively manage the SERP and capitalize with more holistic strategies to connect with users throughout the purchase cycle," said Daina Middleton, Performics CEO.
- How to ensure accurate reviews are seen
- Brands: Why you need to improve on location
- Top 3 mistakes of app developers
- Social media becoming integral to journalists' daily work
- Emotional motivations for video-sharing differ according to age
- Smartwatches worn for convenience but security remains a concern
- Expert: Why inflated reviews are worse than fake reviews
- Shell, PayPal team up to enable mobile payments at the pump
Featured White Papers
- What drives Email Open Rates
eDataSource compares certain quarterly email engagement metrics across five somewhat similar retailers, based on our visibility into the email activity...