News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Mixpo expands targeting, sequencing options
New tools from video advertising provider Mixpo may be enough to push until-now-television advertisers into the online space. The new suite of tools focuses on targeting options for advertisers to ensure effectiveness for their in-banner video ads.
Currently video advertising accounts for only about 11% of video views and only about 1% of the total minutes spent viewing clips. As consumers continue to consume more video content, it makes sense for marketers to follow them into the space.
"Historically, delivering dynamic messaging online has been very complex, but with our Dynamic Suite advertisers can develop impactful, in-banner video ads simply, quickly and much more cost effectively," said Anupam Gupta, President and CEO of Mixpo. "Now advertisers can combine display media scale and the power of dynamic creative to achieve reach, relevance and response, ultimately removing the barriers for TV advertisers to move online."
The tools include demographic (age and gender) targeting, day parting (time of day/day of the week) and message sequencing (serving ads in a specific order) options. Marketers can also utilize real time feeds to include things like mortgage rates, Twitter feeds or breaking news information/updates. Finally, brands can optimize creative through the toolset which should help to more quickly tweak and adjust the campaign as trends change.
How important is online video advertising?
According to metrics firm comScore 178 million American consumers watched online video content in August to the tune of 5.2 billion viewing sessions. YouTube continues to be the leader in content with average of 269 minutes per viewer (146.2 million viewers). Facebook and Yahoo capture more than 50 million viewers each.
- Mobile privacy and brand safety remain top challenges for UK media agencies
- Dispop proves the value of custom display ad creative
- Top 5 elements brands should test
- How to reduce the bounce
- Poor in-store service pushes festive shoppers online
- Why brands need more than CPM based metrics
- Reports show personalization impacts brand advertising
- Why brands should mine holiday data for new year performance
Featured White Papers
- 6 Step Roadmap to Engaging Customers With Social Media
For a growing number of consumers, social media is the preferred means of gathering product information and interacting with companies....
- The Making of a YouTube Blockbuster: 10 YouTube Blockbusters
You want to create the next viral video. Sure, who doesn't? But you knowing that videos "go viral" organically, not...
- 5 Questions About Managing Social Media that You Should Ask Your Agency
This white paper provides you with 5 questions you should ask agencies to help you separate the real candidates from...
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...