News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Mixpo expands targeting, sequencing options
New tools from video advertising provider Mixpo may be enough to push until-now-television advertisers into the online space. The new suite of tools focuses on targeting options for advertisers to ensure effectiveness for their in-banner video ads.
Currently video advertising accounts for only about 11% of video views and only about 1% of the total minutes spent viewing clips. As consumers continue to consume more video content, it makes sense for marketers to follow them into the space.
"Historically, delivering dynamic messaging online has been very complex, but with our Dynamic Suite advertisers can develop impactful, in-banner video ads simply, quickly and much more cost effectively," said Anupam Gupta, President and CEO of Mixpo. "Now advertisers can combine display media scale and the power of dynamic creative to achieve reach, relevance and response, ultimately removing the barriers for TV advertisers to move online."
The tools include demographic (age and gender) targeting, day parting (time of day/day of the week) and message sequencing (serving ads in a specific order) options. Marketers can also utilize real time feeds to include things like mortgage rates, Twitter feeds or breaking news information/updates. Finally, brands can optimize creative through the toolset which should help to more quickly tweak and adjust the campaign as trends change.
How important is online video advertising?
According to metrics firm comScore 178 million American consumers watched online video content in August to the tune of 5.2 billion viewing sessions. YouTube continues to be the leader in content with average of 269 minutes per viewer (146.2 million viewers). Facebook and Yahoo capture more than 50 million viewers each.
- Experts: App usage will change in 2015
- How data will influence 2015
- Top 4 investments to make in 2015
- Researchers use Yelp to predict a restaurant's chances of survival
- Are your employees stifling yawns during status meetings?
- Survey reveals the odd places consumers shop by mobile
- Marketers urged to lower ad viewability expectations
- 50% of consumers who want marketing comms prefer them via email
Featured White Papers
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...