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BizReport : Social Marketing : October 11, 2010

Exclusive deals now on social apps

A new release from social monetization platform TrialPay places exclusive, branded deals in the social app space. Called DealSpot, the offering allows brands to connect with consumers through the social application space. Apps are huge with mobile consumers, with social apps quickly becoming go-to hubs for mobile users.

by Kristina Knight

trialpay.png"We've seen a significant increase in user engagement and overall revenue from DealSpot," said David Cordis, Product Manager for iWin's Family Feud, one of the initial brands to try the platform. "Our offer-based revenue has more than doubled on past DealSpot promotions, enabling us to convert more players into payers.

Through the platform, TrialPay matches local deals with local consumers, giving marketers a better chance of engaging and converting that consumer with a specific deal. Through the platform publishers can monetize consumers through virtual items and in-game events, rather than direction players to separate payment pages.

"DealSpot allows our more than 50 million players worldwide to participate in an array of deals and brands without leaving the game," said Saby Agarwal, Director of Payments with PlayFish. "The platform encourages players to return daily to check whether new deals are available, which means Playfish can increase engagement and loyalty."

According to a recent comScore report, just over 43% of American consumers are connecting well through mobiles. The study found that these consumers are connecting through multiple mobile mediums - mobile browsers, applications and downloaded content. Comparatively, Europeans are 38% 'connected' and Japanese consumers are 75% 'connected' through mobile.

Looking at the research a bit closer, about 21% of America's 'connected' consumers are using social networks or accessing blogs through their mobile devices, making social apps and social ads even more important for marketers looking to engage.

Through the private, beta launch of the platform game publishers such as Playdom's Sorority Life, Playfish's Restaurant City and iWin's Family Feud experimented with the platform.

Tags: comScore, mobile apps, mobile marketing, mobile social advertising, social marketing, TrialPay

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