News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
dotMobi: 2000% growth in number of mobile-ready websites
No, that's not a typo in the headline. New research from dotMobi does indeed show a humongous rise in the number of mobile-ready websites that consumers can access from their mobile handsets. Read on for the figures and how to make your mobile website user friendly.
In 2008, there were approximately 150,000 mobile-ready websites. In just two years that number has risen to over 3 million. That growth, some say, is faster than the growth of desktop Internet over a similar period.
The world's top 1,000 websites, as ranked by Alexa, are certainly choosing to offer mobile-friendly alternatives. dobMobi's study found that over 40% have a mobile version.
This percentage decreases the further down the rankings you go, down to just under 30% for the top 10,000 websites and 19% overall among all 500,000 sites ranked.
Thanks to new tools, and the proliferation of HTML5 support, brands are now able to provide a mobile Internet experience that works across all platforms and devices.
An important part of mobile Internet success is having a website that is easy to use and functions efficiently despite the restrictions of a mobile phone's screen size and usability.
Bear the following in mind to ensure mobile Internet site visitors have the best experience possible.
1. Keep it simple
The golden rule of mobile website content is "less is more". Cut out unnecessary images, or give visitors the option of whether to view them.
2. Cut down clicks
Make information easily reachable without the need for excessive clicks or typing.
3. Hone the homepage
Consider what features customers find most important to the mobile shopping experience and highlight them on the homepage.
4. Be finger-friendly
Touch screens are becoming more widespread. Users will be using their fingers to navigate. Make sure content and links are large and clear to make navigating the site hassle-free.
What looks great on one device may be a complete turn-off on another, so test mobile websites on as many platforms as possible.
- What Twitter's roll-out of Periscope ads means for digital brands
- Ad Roundup: Tools to connect shoppers
- Top 3 tips for B2B brands to harness purchasing power
- Channel 4 video-on-demand ads address viewer by name
- IAB: 2016 Internet ad spend breaks records
- Marketers say their role is to collect, not analyze, customer data
- Two-thirds of US, UK consumers worried about how brands use personal data
- Study: Marketers overwhelmed with data
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...