comScore: Russia has most engaged social audience

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comscore.jpgHere are the details:

• 74% of the Russian online population is in the social space (34.5 million consumers)
• On average, Russians spend 9.8 hours in the social space per month
• Facebook is the 5th most popular social network (4.5 million visitors) in the country, following sites such as Vkontakte.ru (27 million visitors) and Odnoklassniki (16.7 million visitors)
• Social hub Vkontakte was the 4th most visited site overall, behind Yandex, DST and Google sites

“It is very exciting to watch the developments of the continuously strong-growing Russian internet market, where many Russian-based companies still outnumber global players,” said Mike Read, SVP & managing director, comScore Europe. “The substantial growth in the Russian social media sector provides a sizeable advertising opportunity and reflects the importance of online connectivity for the Russian population.”

For total visitors, only the UK has most consumers visiting social websites (35.7 million UK visitors versus 34.5 million Russian visitors). Canada and Turkey also have high numbers of consumers (more than 20 million each) visiting social networks.

As far as time spent with social networks, Isreal is Russia’s closest competitor with visitors spending 9.2 hours per month compared to 9.8 hours per month (Russia). Consumers in Turkey and the UK spend just over 7 hours per month social networking and then consumers in the Philippines (5.1 million) come into the picture, spending an average of 6.2 hours per month on socnets.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.