News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
comScore: Russia has most engaged social audience
When it comes to social consumers, Russian residents may hold the most power. A new report from comScore finds that Russian consumers are some of the most engaged, socially speaking, in the world.
Here are the details:
• 74% of the Russian online population is in the social space (34.5 million consumers)
• On average, Russians spend 9.8 hours in the social space per month
• Facebook is the 5th most popular social network (4.5 million visitors) in the country, following sites such as Vkontakte.ru (27 million visitors) and Odnoklassniki (16.7 million visitors)
• Social hub Vkontakte was the 4th most visited site overall, behind Yandex, DST and Google sites
"It is very exciting to watch the developments of the continuously strong-growing Russian internet market, where many Russian-based companies still outnumber global players," said Mike Read, SVP & managing director, comScore Europe. "The substantial growth in the Russian social media sector provides a sizeable advertising opportunity and reflects the importance of online connectivity for the Russian population."
For total visitors, only the UK has most consumers visiting social websites (35.7 million UK visitors versus 34.5 million Russian visitors). Canada and Turkey also have high numbers of consumers (more than 20 million each) visiting social networks.
As far as time spent with social networks, Isreal is Russia's closest competitor with visitors spending 9.2 hours per month compared to 9.8 hours per month (Russia). Consumers in Turkey and the UK spend just over 7 hours per month social networking and then consumers in the Philippines (5.1 million) come into the picture, spending an average of 6.2 hours per month on socnets.
- Report IDs the next big tech products
- Brands: How to prep for the subscription economy
- Expert: What Buffett's Walmart sale means
- Reports: Mobile data traffic, video trending high
- Survey finds increased interest in online car buying
- Expert: 'Likes' aren't the value of social
- Alternative methods outpace bank cards in global online payments
- Are you EU GDPR ready?
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...