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BizReport : Blogs & Content : October 14, 2010

AdGent 007 releases Skinny widget

A new release from AdGent 007 will place Twitter updates within a webpage without having to first go into the back-end of a website to change the website's code. The Skinny works by displaying status updates through a widget window overlaid on the website, giving website visitors access to feeds and information.

by Kristina Knight

theskinny.jpg"This is undoubtedly the easiest way for a publisher or blogger to update his or her audience without having IT break into a page and physically change it," said Cameron Yuill, founder and CEO of AdGent 007. "With a single tweet...The Skinny updates all site visitors with information, news or deals - everything from an update to a previously published story, to a deal alert, a call to action - to a simple 'good morning'."

Why embed feeds like this into a website? It's simple content creation. To keep websites relevant and at the top of search listings, content must be regularly updated. Social networking feed updates - especially those offering deals, product information or other ecommerce information - are simple ways to keep websites updated with fresh information that is useful to surfers.

Added to that, Sysomos estimated that as much as 70% of tweets are missed because Twitter users aren't going to specific Twitter pages; instead they are reading only their aggregated feed - and with thousands of messages tweeted every day many of them are missed. The report indicated that unless a message is seen within the first hour that it posts, it will not have a response.

Through August and September, Sysomos found that 1.2 billion messages were tweeted but 70% received no response and only 6% were re-tweeted.

The Skinny takes less than a minute to install within either sidebar or any 'white space' on the site.

Tags: AdGent 007, Skinny Widget, social feeds, social marketing, social networks, Twitter

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