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BizReport : October 25, 2010 Archive

October 25, 2010 Archive

Ecommerce | October 25, 2010

Harris Poll: Consumers want to 'buy local'

Remember just a few years ago there was huge national pride in advertising? Companies boldly declared 'Made in the U.S.A.' in their advertising, on their clothing labels or on their product packaging. Turns out that type of advertising, while considered passé by some, is considered a selling point by many others. >>

Social Marketing | October 25, 2010

comScore: Russia has most engaged social audience

When it comes to social consumers, Russian residents may hold the most power. A new report from comScore finds that Russian consumers are some of the most engaged, socially speaking, in the world. >>

Blogs & Content | October 25, 2010

Report: Online originals more engaging than TV

A new report for Next New Networks and YouTube indicates that original online video programming may be more beneficial to advertisers than traditional television programming. Why? Simple because of engagement. The report indicates that online viewers are more than twice as likely to be 'fully engaged' with programming than television viewers. >>