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BizReport : October 20, 2010 Archive

October 20, 2010 Archive

Advertising | October 20, 2010

Engagement for type-in ads exceeds 40%

What better way to instill your brand message into a consumer's memory than to make them spell it out. And that's exactly how type-in advertising works. >>

Social Marketing | October 20, 2010

Why brands need to drive sharing, not clicks

With everyone talking about the benefits of social, some brands may be forgetting one thing: social isn't necessarily about clicks. Rather than counting clicks for a campaign, smart brands will look at the sharing aspects of their campaign - how many consumers are sharing deals, a video clip or product news from your brand? >>

Social Marketing | October 20, 2010

SEI: 70% of U.S. millionaires use social media

A bigger percentage of American millionaires use social media than the average American, according to a new poll by investment firm SEI. >>

Research | October 20, 2010

Study: Younger buyers not concerned with price

Although it flies in the face of logic, a new study indicates that price is so not an option for younger consumers. In fact, product image and intrinsic value are more important to younger buyers according to a new report from Resonate Networks. Just how young are we talking? Between ages 18 and 34 researchers found that price ranked as less important than image and value. >>



Social Marketing | October 20, 2010

Survey: SMBs confused with social media

Although several reports have more businesses going into the social space and marketing plans are being made to take advantage of social networks, it seems that one business segment is still uncertain how to tread. Small businesses, according to a recent RatePoint survey, are confused about how best to utilize socnets as part of their marketing plan. >>

Mobile Marketing | October 20, 2010

ITU: 6.1 trillion SMS messages will be sent this year

New figures released by the International Telecommunications Union show the massive growth in mobile connectively around the globe. >>