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BizReport : October 8, 2010 Archive

October 8, 2010 Archive

Trends & Ideas | October 08, 2010

The best night bus ride home? - You have just been flash mobbed!

A new viral marketing campaign from Kadaver and Bybird follows on its huge success with a new original idea to spice up a bus ride. >>

Ecommerce | October 08, 2010

Buysight focuses on consumer insights

With a name change from Permuto to Buysight, the online platform is ready to focus not just on consumer acquisition and remarketing but on consumer insights. For brands across the web, finding in-market consumers and analyzing their browsing and buying habits can be the difference between a consumer who visits often and a consumer who buys often. >>

Advertising | October 08, 2010

Study: RTB options lift revenue, performance

A new collaborative study sheds light on real time bidding (RTB) opportunities, with the key takeaways being a 64% lift in revenue for publishers and a 749% performance increase for advertisers using real time bidding. The study included real time bidding information from PubMatic, [x+1], DataXu, MediaMath and Turn, giving a more comprehensive view of real time bidding across ad categories. >>

Advertising | October 08, 2010

AdBrite adds video to exchange

Video consumption continues to grow among consumers around the globe, with estimates that in the US nearly 85% of consumers have now watching video online. With the number of video consumers growing, marketers are pushing into the arena as well. This week advertising exchange AdBrite adds a new feature: video. In addition to serving display ads, brands will be able to bid on video pre-roll ads targeted to the consumer base in a 100% transparent environment. >>