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BizReport : October 7, 2010 Archive

October 7, 2010 Archive

Blogs & Content | October 07, 2010

Large "message gap" identified between companies and blogs

Recent analysis of 158 corporate messages, including announcements, product launches, speeches and leadership announcements from 16 companies in the United States, Europe, Latin America and Asia, discovered a "message gap" between the press releases and corporate statements issued and the stories ultimately delivered. >>

Trends & Ideas | October 07, 2010

AVG: Children have online presence before birth

While a baby is growing in the womb, its digital life is also developing, according to new research from Internet security firm, AVG, with almost a quarter of moms uploading images of their sonograms. >>

Advertising | October 07, 2010

For a cause: 3 tips for cause marketing campaigns

"Donate: it's for a good cause." While this may sound like an okay call to action for a cause marketing campaign, the truth is, calls to action aren't the most important things in this type of campaign. Instead, consumers want to know why they should join in, what their help will do for the cause - and for the community. Read on for some tips in creating a 2010 holiday cause marketing campaign. >>

Ecommerce | October 07, 2010

Studies: Consumers won't cut back, advertisers shouldn't, either

Two recent studies may change the way advertisers look to the 2010 holiday shopping season. Rather than cutting back on spending, one study finds that consumers will likely spend more in 2010 than they did in 2009. With consumers spending more, advertisers may also want to increase their ad exposure. Here's why: >>

Mobile Marketing | October 07, 2010

Study: Consumers finding local businesses by accident?

Turns out consumers performing local search queries aren't necessarily looking for a specific local business. Instead, the 2010 15miles Fourth Annual comScore Local Search Usage Study, consumers have an idea of the products they want and are using generic terms to find local businesses carrying the items. >>