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BizReport : Blogs & Content : September 30, 2010

Sysomos reveals brief lifespan of a tweet

What do fruit flies and tweets have in common? Their average lifespan, according to new data from social media analytics and monitoring firm Sysomos.

by Helen Leggatt

If you send out a tweet and nobody in cyberspace picks up on it within the first hour, then they probably aren't going to. That's just one take-out from recent research by Sysomos.

They also discovered that 92% of retweets take place within the first hour after broadcast. Just 1.63% of retweeting takes place in the second hour after broadcast and a tiny 0.94% in the third.

A particularly surprising finding was that, of the 1.2 billion tweets Sysomos analyzed over the last two months, only 29% prompted a reaction, be it a reply or retweet.

One way to increase exposure of tweets is to send them out several times throughout the day, particularly if you have followers in different time zones. There are tools available, such as or, that calculate the best time to Tweet a follower.

Alternatively, check out some of the experts' views on which times of day are best to tweet.

Tags: microblogging, social media, Twitter

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