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BizReport : Ecommerce archives : September 02, 2010

Mid-week fatigue drives workers to shop online

Work fatigue and stress drives employees to down tools mid-week and engage in a little retail therapy from their desk, according to new research from price comparison website, InvisibleHand.

by Helen Leggatt

invisiblehand-logo.pngPerhaps, as the mid-week mark is passed, thoughts turn to preparing for the weekend, or it may be the psychological slump associated with having got halfway through the working week. Either way, Internet shopping was shown to be 75% higher at 4pm on Wednesday afternoons when compared to the quietest time of the week.

The research also showed a 52% rise in the number of people shopping online on a typical workday afternoon compared with mornings. Traffic figures rose by 11% between midday and 2pm on a typical weekday.

"With workplace stresses and problems, there's little wonder people head online to spend money," said Robin Landy, founder of InvisibleHand.

The data suggests online retailers have a prime opportunity to catch online shoppers when they're at their most active during the working week. Targeting emails and mobile messages to them mid-week and mid-afternoon could well lead to increased traffic and sales.

Tags: online retail, online shopping, workplace

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