News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
'Likers' have more friends, more active, finds Facebook
In a little under six months, Facebook's Like button has already made its way onto over 2 million websites and has now been around long enough to generate some interesting data relating to "likers' and Internet traffic.
The results of some number-crunching by Facebook's Developer Network Insights team reveal some interesting insights into the people using the Like button and its effect on traffic.
So, who are the "likers"? In a nutshell, they have more friends on Facebook than a typical user as well as being over five times more likely to click on an external link on Facebook.
"This could mean the user is more "social" or more influential; on the other hand, it could mean the user is an attention-seeking narcissist," writes Mashable's Jolie O'Dell. "While it's fatuous to read too much into that statistic, the number does show that the average "liker" is more active from a social-web standpoint."
And, what about traffic? The figures released by Facebook are impressive. Since adding social plugins like the Like button publishers have seen a huge surge in traffic. Sporting News has seen a massive 500% increase in traffic while Gawker reported a 200% increase and ABC News 190%.
"These statistics show the positive effect integrating with Facebook can have on websites," concludes Inside Facebook's Josh Constine. "The experience of other sites and the ease of adding the few lines of code necessary to install many social plugins should encourage sites to at least experiment with the Open Graph API."
- Top tips to capitalize on social apps
- Mondays a favorite of fraudsters
- Reports show strong Q3, point to strong Q4
- Mobile Roundup: iOS users converting more, device adoption continues to grow
- Study: Moms looking to tech to track family health
- Study reveals global consumer attitudes to cross-border ecommerce
- Apple Pay, HCE to drive NFC-based contactless payments
- Study finds omnichannel strategy can drive more revenue
Featured White Papers
- Move Beyond Batch and Blast Emails
Like many marketers, you've included email in your marketing mix for years. But while email remains a vital channel, traditional...
- Social Media Pocket Guide
In just a few short years, the world of social media has changed immensely. We'll walk through each of the...