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BizReport : Email Marketing : September 14, 2010

GetResponse releases simple web form builder

A new tool could help brands better utilize consumer information. From GetResponse, the Form Builder should help brands increase sign ups and deepen segmentation for their email lists. With pre-built templates offering simple drop-and-drag customization, the builder makes it easy for brands to create sign-up forms with little or detailed information.

by Kristina Knight

getresponse.bmp"Form Builder is a powerful solution for small businesses to create web forms by drag-and-drop interface," said Simon Grabowski, CEO of GetResponse. "Businesses can pick from forms in different categories, choose colors and then set other options so that the form looks they way they need it to look."

The Form Builder has more than 500 pre-made, customizable templates. Fields can be added or deleted depending on the information needed for a certain campaign, season or launch which makes segmenting simpler. Marketers can simply collect the information, input that information into their email list to create segments based on demographic data, location or other factors.

"The forms are instantly available, and as long as [marketers] use the short version of the HTML code, the forms can be changed after publishing them [to your website]," said Grabowski. "If [marketers] decide to use the longer code, they will have to create a new form from the first step."

The forms can be published to ecommerce websites, social media sites or even within a company blog; making them publishable to different destinations also gives marketers more options with the forms. Thank you pages can also be created within the form builder interface, giving brands options using audio Flash or even video.

Marketers can track the number of times a form was used from the analytics side to determine how consumers are interacting with the form.

Tags: email list building, email marketing, form builder, GetResponse, online forms, sign up forms

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