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BizReport : Internet : September 23, 2010


Gen Y moms talk to family via technology

A recent poll of mothers with at least one child at home has found that less than half of communication with other household members is in person. This is due, in part, to their busy schedules but also demonstrates that particular demographics' comfort with technology.

by Helen Leggatt

When mommy-marketing blog WhyMomsRule surveyed moms from a range of demographics - including Gen Y, Gen X and Boomers - a clear difference in communication behavior emerged.

While 62% of Boomer moms and 58% of Gen X moms communicated with other household members in person, just 48% of Gen Y moms did so.

Gen Y moms are far more likely to text their family to tell them dinner is ready than other generations. In fact, 21% of their communication is done via phone, 14% through texting, 10% through Facebook and 7% via email.

At the other end of the scale, Boomer moms only conduct 16% of communication via phone, 9% through texting, 8% through email and 4% through Facebook.

Interestingly, the poll found (.pdf) moms of all generations tended to shy away from Twitter.

Research (.pdf) by BlogHer and Parenting magazine also found that moms are comfortable with technology and feel it keeps families connected. They discovered that many moms felt using technology gave them a better insight into their children's thoughts and activities.






Tags: communication, email, mobile, moms, technology








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