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BizReport : September 24, 2010 Archive

September 24, 2010 Archive

Advertising | September 24, 2010

Bizo: Businesswomen click B2B ads, businessmen convert

It seems men sometimes do as they are told. According to new data from B2B ad network Bizo, businessmen are more likely than businesswomen to take an action suggested by a B2B ad. >>

Advertising | September 24, 2010

Displays ads dominate ad spending

A straw poll conducted with 100 visitors to the recent ad:tech event in London, U.K., discovered a positive outlook concerning the future of ad delivery online and via mobile. >>

Mobile Marketing | September 24, 2010

Greystripe offering gives mobile more options

Greystripe has been making headlines in 2010 with their iAd like Immersion Ads. Now they are setting up a new mobile offering which might give brands more engagement over that advertising category as well. Greystripe's new mobile platform gives brands the ability to create a single ad which can be used across mobile platforms. >>

Advertising | September 24, 2010

How to get more from retargeted ads

In the retargeting space there is a lot of talk. Some say retargeted ads are hugely profitable, some say retargeting ads is a waste of time. The truth, as with most things, is somewhere in the middle. Retargeted ads do work, but the message and timing need to be right. Magnetic's Josh Shatkin-Margolis is here to tell us what retargeted ads need to succeed. >>