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BizReport : September 15, 2010 Archive

September 15, 2010 Archive

Advertising | September 15, 2010

AppNexus taps Peer39 for semantic targeting

Add semantic targeting options to the AppNexus real time advertising platform. The company has tapped Peer39 for semantic technology and will integrate their targeting technology into the AppNexus platform. According to Peer39 their semantic targeting technology is currently out performing behavioral targeting options for some online ad campaigns. >>

Advertising | September 15, 2010

Gatorade sales refreshed by in-game ad campaign

Looking for proof that in-game advertising works? Look no further than the results of a recent in-game campaign for Gatorade. >>

Loyalty Marketing | September 15, 2010

Loyalty Audience Platform available from Adara Media

The launch of Adara Media's new Loyalty Audience Platform should help brands reach consumer in real time. The platform connects marketers with loyalty program audiences, which should help to increase engagement and conversion numbers. >>

Research | September 15, 2010

Brightcove: Facebook, Twitter pushing more video traffic

Don't forget the social realm for online video. Whether video ads from a brand or video content published on another content site, placing a teaser clip or a link with a catchy headline on a social network. Why? Because according to research from Brightcove and TubeMogul, social networks are pushing an increasing amount of video referral traffic. >>

Advertising | September 15, 2010

Don't ignore offline media when targeting young adults

Don't dismiss traditional media formats when marketing to young adults. That's the key take-out from recent research by Epsilon that shows some young adults prefer newspaper or direct mail promotions for some product categories. >>