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BizReport : September 14, 2010 Archive

September 14, 2010 Archive

Mobile Marketing | September 14, 2010

ChaCha to serve content, ads, coupons through new MMS service

One of the largest free answer services is moving into advertising and content distribution this week. ChaCha, which has answered nearly 1 billion questions to date, is launching an MMS service which will distribute video content, coupon images and rich media ads to users via mobile devices. The content to be served includes movie trailers as well as other video content. >>

Mobile Marketing | September 14, 2010

Nielsen: Android users more app ad-friendly

Have you ever wondered if Android users and iPhone users have the same attitude towards ads in apps? If so, Nielsen's latest research, released today, will be of interest. >>

Social Marketing | September 14, 2010

Agencies not so social when it comes to new business development

Ad agencies are keen to promote the use of social media to clients but when it comes to using it for their own gain, such as finding new business, many can't find the time or budgets needed. >>

Trends & Ideas | September 14, 2010

Pew: Americans' appetite for news increases

Once upon a time it was feared that digital media might oust traditional news outlets. However, new research by the Pew Research Center for the People & the Press found that people's appetite for news has increased and traditional outlets are holding their own. >>

Email Marketing | September 14, 2010

GetResponse releases simple web form builder

A new tool could help brands better utilize consumer information. From GetResponse, the Form Builder should help brands increase sign ups and deepen segmentation for their email lists. With pre-built templates offering simple drop-and-drag customization, the builder makes it easy for brands to create sign-up forms with little or detailed information. >>

Advertising | September 14, 2010

Geo-fencing gives message options to brands

There has been a lot said over the past twelve months about local marketing. From local businesses targeting consumers in their neighborhood to national brands targeting a local consumer base for new store openings, it seems everyone is getting involved. There is a relatively new technique in local marketing, called Geo-Fencing, which may give brands even more local options. >>