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BizReport : September 8, 2010 Archive

September 8, 2010 Archive

Ecommerce | September 08, 2010

Platform enables app developers to use virtual currency

On the horizon there is another use for virtual currency: app development. This week social media monetization platform gWallet releases a tool that will enable app developers to use virtual currency to monetize apps through branded offers and installs. The platform is being released in cooperation with mobile ad exchange Mobclix. >>

Advertising | September 08, 2010

Top 3 tips to engage gamers

By 2012 the gaming industry is expected to bring in more than $55 billion, a number that has many brands and marketers looking at game advertising to reach consumers. These brands are using rich and social media as well as interactive tools to engage consumers, but are they doing enough? >>

Ecommerce | September 08, 2010

Is crowd-funding the answer for entrepreneurs?

New businesses, it seems, are forever looking for increased funding, customers and buzz. A new crowd-funding platform may help with all three areas. Called IndieGoGo, the platform helps put entrepreneurs in touch with funding sources, which increases their buzz and brings customers to the business. >>