BizReport : September 3, 2010 Archive

September 3, 2010 Archive

Mobile Marketing | September 03, 2010

Texting on the rise along with annoyance

More and more Americans are using their mobile devices to send text messages, yet are annoyed with the interruptions and rudeness of other texters. >>

Internet | September 03, 2010

Almost every U.S. child age 8+ plays games online

A nationwide survey in the U.S. found that just about every child plays games online and that these games wield more influence on them than any other media. Despite this, investment in the space remains low. >>

Research | September 03, 2010

Study: Kids change how women think, react

When it comes to targeting women, children may be the deciding factor. According to new study from Ipsos OTX, affluent women who have children act and react differently to nearly everything. According to researchers, women with children have different priorities, are more likely to sacrifice something for a child and have different ideas of the type of lifestyle they want. >>

Social Marketing | September 03, 2010

2 social tools tell brands worth of shared content

The social space is exploding, but many brands are still unsure how to harness the power of social marketing. Enter two new tools from ShareThis, which should help brands figure out how their content is being shared and which consumers are doing the sharing. >>

Advertising | September 03, 2010

Video format adds choice to video ads

The latest trend in video: the ASq ad format, which allows consumers to choose the ads they wish to see. The new ASq format is grounded in two things: consumer choice and research into the video space. >>

Social Marketing | September 03, 2010

British businesses favor Twitter over Facebook

Move over Facebook, Twitter is now more popular amongst British businesses, according to new research form Virgin Media Business. >>