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BizReport : September 3, 2010 Archive
September 3, 2010 Archive
Mobile Marketing | September 03, 2010
Texting on the rise along with annoyance
More and more Americans are using their mobile devices to send text messages, yet are annoyed with the interruptions and rudeness of other texters. >>
Internet | September 03, 2010
Almost every U.S. child age 8+ plays games online
A nationwide survey in the U.S. found that just about every child plays games online and that these games wield more influence on them than any other media. Despite this, investment in the space remains low. >>
Research | September 03, 2010
Study: Kids change how women think, react
When it comes to targeting women, children may be the deciding factor. According to new study from Ipsos OTX, affluent women who have children act and react differently to nearly everything. According to researchers, women with children have different priorities, are more likely to sacrifice something for a child and have different ideas of the type of lifestyle they want. >>
Social Marketing | September 03, 2010
2 social tools tell brands worth of shared content
The social space is exploding, but many brands are still unsure how to harness the power of social marketing. Enter two new tools from ShareThis, which should help brands figure out how their content is being shared and which consumers are doing the sharing. >>
Advertising | September 03, 2010
Video format adds choice to video ads
The latest trend in video: the ASq ad format, which allows consumers to choose the ads they wish to see. The new ASq format is grounded in two things: consumer choice and research into the video space. >>
Social Marketing | September 03, 2010
British businesses favor Twitter over Facebook
Move over Facebook, Twitter is now more popular amongst British businesses, according to new research form Virgin Media Business. >>
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