Viralheat offers sentiment based social tools

In the ever-evolving social marketing landscape there is a new player in town: sentiment. First it was just social networking, then brands got involved with social marketing. That evolved into social search. Now Viralheat is offering real time social tools that will help determine what consumers think about products, brands or events according to their sentiments.

by Kristina Knight

What is social sentiment? It is what consumers query plus a social response. For example, a consumer might land on the New York Yankees social hub, but brands don't know why they have done it. The Viralheat hub processes the natural language of queries and then uses machine learning to determine why consumers are querying. For example, sports network ESPN has plans to utilize Viralheat's hub to determine how popular certain NFL teams are so that brands can better target based on the information.

According to Viralheat, the San Francisco 49ers are currently the most popular NFL franchise with more than 3,800 mentions. The Oakland Raiders (3,686 mentions), Pittsburgh Steelers (2,871 mentions), Baltimore Ravens (2,784 mentions) and Houston Texans (1,950 mentions) are tops so far this pre-season.

"Our core product is already among the most affordable on the market, and Social Trends demogratizes our analytics even further by making it possible for anyone to keep a pulse on the topics that interest them and even take that data with them across the web," said Raj Kadam, CEO of Viralheat.

With Social Trends brands can:

• Embed real time analytics on blogs or websites
• Obtain 'true feelings' on an event, company or product in real time
• Build real time dashboards of interest to specific audiences
• Drive traffic
• Offer unique data to consumers which will keeping them coming back to your site

Viralheat offers sentiment based social tools

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