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BizReport : Blogs & Content archives : August 09, 2010

Research: What happens on Twitter doesn't stay on Twitter

Twitter users are an influential bunch and, as new research from ExactTarget discovers, that influence extends well outside the micro-blogging platform into blogs, forums and even the living room.

by Helen Leggatt

exacttarget logo.jpgExactTarget's fourth study in their "Subscribers, Fans and Followers" research series has been released. The "Twitter X-Factor" study takes a closer look at what sets Twitter, and its users, apart from other online channels.

"While the number of active Twitter users is less than Facebook or email, the concentration of highly engaged and influential content creators is unrivalled - it's become the gathering place for content creators whose influence spills over into every other corner of the Internet," said Morgan Stewart, principal, ExactTarget's research and education group.

So how do these Twitter users disseminate information they glean from the micro-blogging platform?

- 72% publish blogs at least monthly
- 70% comment on blogs
- 61% write at least one product review per month
- 61% comment on news sites

The study also revealed that daily Twitter users are six times more likely to publish articles, five times more likely to post blogs, seven times more likely to post to Wikis and three times more likely to post product reviews at least once per month than non-Twitter users.

"The collaboration and sharing that happens on Twitter affects all other areas of the Internet, providing fodder for blog posts, product reviews, and living room conversations alike," states the study.

Previous studies in ExactTarget's research series include "The Digital Morning", "The Social Profile" and "Letters to the C-Suite".

Tags: blogging, consumer influence, Twitter

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  • Twitter has become the gathering place for content creators because word travels so fast. @jgwentworth



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