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BizReport : Social Marketing : August 17, 2010


MyTown reports 350,000 product check-ins

There is an interesting new way for consumers to engage with brands, and according to company information it is taking off quickly. Booyah's MyTown released Product Check-Ins recently and reports that morning the 350,000 'check-ins' per week have since been launched. Brands Pantene and H&M have signed on as the first brands to offer check-ins to consumers.

by Kristina Knight

booyah.pngBooyah's popular MyTown game allows players to buy and own favorite stores, clubs or other venues; they can also connect with their friends through the game. More than 2.5 million people have played the game. It is location based.

What is a check-in? Product Check-Ins give online gamers the ability to interact with products or brands by scanning product bar codes. Gamers must use their mobile device cameras or physically enter in the bar code numbers. The codes have points and virtual cash inside. Players can tell how many points or how much virtual cash will be made prior to check-in. The option also give gamers the ability to apply certain items prior to a check-in.

All of the advanced interaction means a more engaged consumer, which translates into more play and more receptivity to offer, brands and ads within the game.

Earlier this month, Booyah rolled out the MyTown interface for gamers in Canada, Australia and the UK for iPhone, iPod Touch and iPad players, meaning there is even more potential for brands as the audience for the game is now global.

"The international version of MyTown is the first to support global check-ins utilizing the recently launches Places Web Service (Google Places) via the Google Maps API," was written on the Booyah blog. "Google Places returns the 20 most popular places near a given location, giving our players the most releant results."






Tags: Booyah, branded advertising, MyTown, online gaming, social gaming, social networks, virtual currency








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