News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
MerchantCircle offers local content for small businesses
MerchantCircle, a social network for business owners, is launching a content portal which may help consumers find local businesses through search functionality. The Local Content Studio (LCS) soft-launched in May, giving local businesses the ability to create short-form content within the MerchantCircle space.
Through the platform, merchants and business owners can share their expertise on a topic, city or region in the online space. Unlike the MerchantCircle Answers platform, which answers very specific questions from consumers, the LCS platform gives merchants more room to write about topics, businesses or places.
"Companies like Demand Media and Associated Content have proven that creating targeted content at scale meets a market need. Where these companies typically focus on niche topic articles that appeal to consumers across the country, MerchantCircle is focused on creating hyper-local content generation that connects nearby consumers to the local business community," said Andy Halliday, Vice President and General Manager of LCS.
Where content hubs such as Demand Media offer general advice on where to hike in California, for example, the LCS platform would tell consumers about the hiking trails in Redwood Forest and written by a local hiking guide. After two months in the space, the LCS platform has seen more than 40,000 pieces of copy created by 150 contributors. The content created includes place descriptions, destination information and information about businesses in a specific area.
"We're confident we can engage merchants to promote their own specialties and towns using this new system and further evolve our network into a dynamic publishing vehicle for business owners to expose their local and professional experience," said Ben Smith IV, CEO and co-found of MerchantCircle.
- Online ad viewability in UK remains below 50%
- Mobile banking logins outpacing desktop
- Report: Video key to pushing offline sales
- Study: Digital matters in stores
- Expert: How to use video to engage in social
- Report: Most SMBs still not EMV ready
- Koupon partnerships widen reach of loyalty programs
- Retailers: What you need to know about EMV 1 year in
Featured White Papers
- How to Master the Art of LinkedIn InMail Prospecting
Learn how to improve your LinkedIn Inmail prospecting skills with this practical guide, complete with real-life examples....