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BizReport : Mobile Marketing : August 20, 2010

Greystripe guarantees immersion ads will be live in 5 days

Is your mobile marketing campaign taking too long to launch? Check in with mobile marketing hub Greystripe, which is promising to launch immersive ad campaigns in five days. That means last minute marketers can still cash in on the back to school shopping craze hitting the US these days.

by Kristina Knight

greystripe.gif"With back to school season ramping up and [the] holiday season just around the corner, we have a lot of advertisers rushing to launch mobile advertising campaigns," said Michael Chang, Greystripe CEO. "Our five day mobile ad program will enable advertisers to integrate mobile into any campaign, right now."

Research from PointRoll and ShopLocal found that July and September were big advertising months for back to school marketers as parents either shopped early or late for the school year. However, August is still a hot month for comparison shoppers so having the ability to create and launch a mobile campaign within five days could be very beneficial for back to school brands.

Retailers, especially apparel and shoe brands, are expected to see the biggest impact of the back to school season, where families are expected to spend just under $600. But school supplies - paper, pencils, notebooks - and tech brands will see their share as parents look at netbooks for their school aged children.

Greystripe's Immersion Ads are HTML5 compliant rich media ads for iPhone and iPad consumers. Apple's iAds, meanwhile, have taken criticism in the industry for needing between eight and ten weeks for full campaign launch; for marketers just now getting in to back to school, waiting ten weeks would be a killer for the campaign's ROI.

Tags: Greystripe, immersion ads, iPad ads, iPhone ads, mobile ads, mobile marketing

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