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BizReport : Advertising : August 18, 2010


AdGent release ups engagement through pre-stitial ads

This week global media brand AdGent 007 is launching a new video advertising network. Why is this news when there are many video ad networks already in place? The platform includes a full screen video player which is said to offer brands higher engagement pre-stitial ads.

by Kristina Knight

Called America's Video Ad Network, the platform can target consumers as they are consuming video content.

The AVAN platform offers a full screen video player which serves ads when a consumer click through to a website. This mimics the traditional television experience because the ad takes over the screen before the content is served up. Ads may be skipped, giving consumers the choice to view or not to view as the ads are served up, placing viewers in control.

"From an advertiser perspective, our publisher audiences tend to be more affluent, educated and business-related," said Cameron Yuill, CEO and founder of AdGent 007. "We are aggregating audiences into a network that advertisers can target at significant scale with high impact video messaging.

According to a new report from comScore, American consumers watched just over 14 hours of video content via online hubs in July. On average, clips last 4.8 minutes, with video ads accounting for about 10% of all videos viewed for the time frame. More than 80% of Americans are now watching online video content.

On a global basis, Nielsen reports that 70% of the world's population are now tuning in to online video. From news headlines to sporting events to user generated clips, consumers continue to turn to online video in addition to and sometimes in place of television or reading newspapers.

Tags: AdGent 007, comScore, Nielsen Company, online advertising, video ad network, video advertising










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