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BizReport : Advertising archives : August 06, 2010

5 minutes to a new campaign with Turn's new platform

A newly released platform from Turn allows marketers to quickly take advantage of new trends and buzz in the online world by releasing campaigns in five minutes or less. The Turn Media Platform v2.5 promises to streamline the campaign launching steps so that ads are released in a more timely manner.

by Kristina Knight

"By being the first to bring algorithmic intelligence and automation to the planning and deployment process, we're slashing the number of hours media buyers spend trafficking campaigns and empowering them to spend more time being strategic," said Bill Demas, CEO at Turn, Inc.

"Turn's simplified workflow streamlines the fundamentals to get a campaign live, fast, so we can focus our time on the advanced power tools for performance and delivery optimization," said Keith Pieper, Director of Research and Development with Cadreon. "The campaign analyzer gives us a unique safety net to ensure setup errors are not made and best practices are operationalized."

How does the system work? The platform's wizard gives media buyers the ability to design campaigns, adding in detailed information to drill down to the key points, and the ability to deploy the ads quickly into the space. Brands can utilize real time analysis to eliminate setup errors before they happen. Ads can be distributed through all advertising exchanges.

Brands may still optimize campaign performance using audience targeting and audience extensions and can even retreat through the three-step process to accommodate changes or additions to the campaign creative. The platform recommends setup options for the campaigns to help speed up the process.

Tags: ad targeting, advertising platform, DSP, online advertising, Turn Inc

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