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BizReport : August 30, 2010 Archive

August 30, 2010 Archive

Ecommerce | August 30, 2010

Experian: Impatient youngsters shop in-store

The speed at which young shoppers can get their hands on a product often dictates which channel they use to make the purchase. Hence, even though young British consumers are Internet savvy, they often end up buying items in-store. >>

Email Marketing | August 30, 2010

Top 3 ways to build your email list

In the email realm, list building is a huge time commitment. Each month marketers need to cull lists, add more consumers and take care of existing list members. The problem? Most small businesses don't have four or five hours each day or week to spend on list maintenance and so it falls to the wayside. >>

Internet | August 30, 2010

13% of U.S. SMBs fail to protect systems, data

SMBs aren't doing enough to protect their data from attacks by hackers and malware, according to recent findings from Panda Security's second annual International Barometer of Security report, despite Internet users' fears. >>

Social Marketing | August 30, 2010

Friends, family and health issues lure elderly to Facebook

If online kids thought that having their parents hanging out on their social networks was embarrassing and limiting, then they're probably not too happy about their grandparents getting in on the act, too. New research has found a dramatic increase in the number of older social networking users. >>

Blogs & Content | August 30, 2010

comScore: Even docs checking health information sites

When it comes to health, it seems everyone is now turning online. Including physicians. According to the new comScore/ImpactRX Measurement solutions more than 80% of physicians online visited health care information sites and health categoried websites during the first quarter of 2010. Health Care Professional (HCP) content sites were the most visited by physicians. >>

Social Marketing | August 30, 2010

Viralheat offers sentiment based social tools

In the ever-evolving social marketing landscape there is a new player in town: sentiment. First it was just social networking, then brands got involved with social marketing. That evolved into social search. Now Viralheat is offering real time social tools that will help determine what consumers think about products, brands or events according to their sentiments. >>