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BizReport : August 26, 2010 Archive

August 26, 2010 Archive

Advertising | August 26, 2010

Adap.tv offering analyzes content for brand safety

The video space is one online category where brands need to be, but many are leery of being associated with content which could be potentially harmful to their brand. Enter a new solution from Adap.tv, which analyzes video content for context to help brands better ensure that the content they sponsor is appropriate. >>

Research | August 26, 2010

TrialPay: Alternatives may pay for small software vendors

Small software vendors are out-spending their larger counterparts when it comes to customer acquisition, and that spending will continue to rise through the next year. According to a new TrialPay report, smaller vendors are spending about 50% more on customer acquisitions as larger vendors. Much of the acquisition spending is in the SEO/SEM realm, but email is another big promotion area. >>

Ecommerce | August 26, 2010

Mercent to support eBay checkouts

There is a new solution for sellers connecting with consumers through hubs such as Amazon and eBay. Mercent has expanded their native support to include eBay; the platform already supported Amazon and Google systems. The expansion gives etailers the ability to process high order and payment volumes through eBay and PayPal. >>