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BizReport : August 20, 2010 Archive

August 20, 2010 Archive

Advertising | August 20, 2010

JiWire: Over half of mobile users want location-based ads

If you're still considering whether location-based marketing is something worth investigating, you're way behind the curve. On-the-go consumers are already dialed in to location-based marketing and soon it'll be an expected part of their retail experience. >>

Email Marketing | August 20, 2010

Campaigner simplifies email for small biz brands

Although email marketing is thought by some to be old-hat, many marketers are still unsure about just how to make email work for them. Enter a few upgrades to the Campaigner email interface which should make brands big and small better integrate with email marketing messages. >>

Ecommerce | August 20, 2010

Determined bargain hunters end up spending more online

PayPal's annual U.K. Online Retail report has found that bargain hunters in Britain actually spend more than those who pay full price. It turns out that shoppers aren't looking to spend less, they just want what they have to go further. >>

Mobile Marketing | August 20, 2010

Greystripe guarantees immersion ads will be live in 5 days

Is your mobile marketing campaign taking too long to launch? Check in with mobile marketing hub Greystripe, which is promising to launch immersive ad campaigns in five days. That means last minute marketers can still cash in on the back to school shopping craze hitting the US these days. >>

Mobile Marketing | August 20, 2010

Location Labs taps Placecast for ShopAlerts

A new mobile initiative could put brands in touch with about 60% of the US consumer base. Permission based marketing platform Placecast will serve ShopAlerts to consumers tapped into location as a service mobile marketer Location Labs. When consumers enter a specific location, such as a storefront, ShopAlerts are texted to their mobile phone from brands. >>