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BizReport : August 18, 2010 Archive

August 18, 2010 Archive

Viral Marketing | August 18, 2010

nma: Viral success difficult to maintain

Viral success may be sweet, but it's fleeting, according to new analysis from New Media Age based on their Viral Brand Chart. >>

Advertising | August 18, 2010

Social network ad spending to exceed $2 billion in 2011

The amount of money being spent on social network advertising continues to rise and eMarketer has recently revised its forecasts for this year and next in line with that growth. Facebook comes out on top but MySpace continues to show a decline in interest from advertisers. >>

Advertising | August 18, 2010

Local websites, not social, top way to reach customers in local markets

Brand marketers trying to reach local markets are finding that a more traditional marketing and PR approach works better at engaging these audiences than social or mobile methods. >>

Ecommerce | August 18, 2010

Partnership beams digi-coupons to mobiles

Mall shoppers, pay attention. And, brands, it wouldn't hurt for you to listen, too. A new platform will push digital coupons to consumers' mobile devices while they are shopping. From Shopkick, the app platform shoots digital coupons and offers from mall stores to shoppers' cell phones as they wander the mall. Simon Property Group, one of the largest mall holdings in the US, has signed on to utilize the platform for its shoppers. >>



Advertising | August 18, 2010

AdGent release ups engagement through pre-stitial ads

This week global media brand AdGent 007 is launching a new video advertising network. Why is this news when there are many video ad networks already in place? The platform includes a full screen video player which is said to offer brands higher engagement pre-stitial ads. >>