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BizReport : August 16, 2010 Archive

August 16, 2010 Archive

Advertising | August 16, 2010

Control-freaks Apple frustrate iAd advertisers

In stark contrast to the praise being lavished on Apple's mobile ad service, iAd, the Wall Street Journal has published a largely negative account of frustration and delays brought about, in part, by Apple's tight control over the creative process. >>

Blogs & Content | August 16, 2010

Real-world friends most trusted online source

Even in the digital age, when a wealth of information can be researched and found across a multitude of online channels, it's the words of real-world friends and family that remain the most trusted, according to a new report from market research provider, Invoke Solutions. >>

Ecommerce | August 16, 2010

Digital River, En Masse in e-comm partnership

A new ecommerce partnership is hitting the social shopping realm. Ecommerce solution Digital River has entered into an agreement with game publisher En Masse Entertainment for a social shopping platform within online games. The partnership will run through 2014. >>

Ecommerce | August 16, 2010

Coremetrics: Online shoppers with short attention spans demand fast, relevant online experience

I won't scare you with a countdown to Christmas but, needless to say, it's looming and online retailers who want to make it a profitable holiday season need to ensure they are giving consumers the shopping experience they demand or risk losing sales. >>



Blogs & Content | August 16, 2010

Krux platform encourages responsible data collection

August marks the launch of a new publisher platform, intended to help online publisher capture and utilize audience targeting data in a more transparent way. Krux Digital's new publishing platform allows publishers to collect and manage audience data while at the same time protecting the information collected to give consumers and advertisers a kind of security blanket. >>

Social Marketing | August 16, 2010

Twitter doubles audience, Latin Americans leading pace

When it comes to Twitter, it seems everyone is talking about the platform. Turns out, according to a new comScore report, that nearly everyone is actually tweeting, not just talking about tweeting. The report finds that Twitter's global audience doubled from 2009 to 2010, with Latin America leading the increase with four times more users this year. >>