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BizReport : August 2, 2010 Archive

August 2, 2010 Archive

Ecommerce | August 02, 2010

Travelers display low tolerance for mobile app, website glitches

Mobile applications and websites are changing the way in which consumers interact with travel companies. But, while consumers are increasingly reliant on them, their tolerance for glitches is very low, found a new survey in the U.S. from PhoCusWright. >>

Ecommerce | August 02, 2010

Top 3 social shopping tips from ThisNext

A recent report from the e-Tailing Group found that half of online shoppers want personalized information and three-quarters make additional purchases when given personalized recommendations. For etailers this is good news. But only if the etailer is ready to take advantage. Here are three tips from ThisNext's CEO Matt Edelman on how to improve sales through social shopping. >>

Email Marketing | August 02, 2010

Listrak: Your email welcome is killing you

When it comes to email marketing you may believe you've got the market covered. You stick to your once weekly/montly mailing promise, you don't include too many graphics, you've involved video and social sharing. But there is one biggie that too many email marketers are missing: the series welcome message. >>

Mobile Marketing | August 02, 2010

New Google AdWords format for maps guides mobile users to your door

Google has developed yet another way for businesses to drive traffic to their bricks-and-mortar stores and websites. A new AdWords location extension has been released that geo-targets mobile display ads to both the iPhone and Android phones. >>

Advertising | August 02, 2010

Report: Marketers adopting new targeting options

With the number of advertisers in the online space and the number of publisher/content options it is no wonder that audience targeting is taking off like never before. A recent survey from AudienceScience indicates that more than three-quarters of marketers are now employing some type of targeting - good news for them and good news for the consumers being targeted. >>

Ecommerce | August 02, 2010

Multi-channel habits of London, New York shoppers compared

A new study looks at the shopping habits of store-goers in two of the world's major shopping destinations to discover what role the Internet played in their offline experience. The results show just how drastically consumers have changed their behavior over the last few years. >>