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BizReport : Ecommerce archives : July 22, 2010

Wildfire launches social ecommerce app

Want to make your branded social pages even more influential? A new purchasing app from social marketing brand Wildfire could be the answer. The app allows marketers to create and place buying widgets on their fan pages to engage consumers.

by Kristina Knight

wildfire.jpgThe app works by first creating a Group Deal. Marketers determine how many consumers can take advantage of the deal, what the deal actually is (50% off, buy 1/get 1, 2 for $, etc) and how long the deal will remain active.

Once the deal app is set up, brands simply place it on their Facebook page or on their website with the Facebook Connect app. The deal app is automatically placed in newsfeeds, on friend invitations and other social features so that brands can make the most of the Group Deal.

Already created coupons, deal codes and online shopping cart information can also be integrated into the deal app, giving marketers many options in creating daily, weekly or monthly 'social deals'. Once a consumer has made a purchase from the deal, the system will even prompt them to share the information with friends and family before the deal ends. Wildfire has tapped PayPal to secure payments and checkouts.

While most consumers use social networks to stay in touch, many are also looking to socnets for product reviews and information. Making a buying app like this is another way to make it simple for consumers to buy products, share information on deals and products and recruit more conversions.

Tags: branded social pages, ecommerce, online shopping, social networks, social shopping, social widgets, Wildfire

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