TheFind, Mercent partner for CPA platform

The platform is in private beta at this point. More than 25 million online shoppers logon to TheFind each money; the platform between Mercent and TheFind gives merchants the chance to pay only for the portion of traffic which converts to sale.

"Commission-based, or CPA traffic, is an attractive marketing model for online retailers competing in this highly competitive landscape," said Eric Best, CEO of Mercent.

"The most frequent question we hear. . .is 'how can we do more together'," said Siva Kumar, CEO of TheFind. "TheFind Direct is a solution for these merchants, and for the leading service providers they rely upon, like Mercent, to drive more and better leads from TheFind."

And, etailers, as long as you're revamping how you pay for leads, consider the latest information from Crossview. According to a recent report email holds more potential for online merchants than the social sector. While consumers are increasingly turning to social networks for reviews and product information, this research shows that email still has a better ROI than social channels.

Researchers found:

• 40% of consumer respondents 'prefer' email messages
• 9% said they preferred social communications
• 0 respondents said they were currently in-store because of a social promotion

"The survey findings reinforce how important promotions are in influencing consumer purchasing decisions," said Mark Fodor, Chief Executive Officer at CrossView. "It also shows that delivery methods and consumer preferences are across the board, which means that retailers need to be able to communicate brand, product and promotional messaging consistently across channels."

Other influential ways to connect with shoppers? Direct mail, websites, 'other' (including outdoor signage, websites and newspapers) and text messages.

Tags: comparison shopping engines, cost per action, CPA advertising, CrossView, ecommerce, Mercent, online shopping, TheFind