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BizReport : Research : July 14, 2010


Survey: U.S. Twitter users highly active online

Newly released consumer insights data shows U.S. adults that use Twitter are more active online that the average Internet user and are more politically and socially active, too.

by Helen Leggatt

Gfk MRI's "Survey of the American Consumer" found that Twitter users are much more likely than other Internet users to write a blog, share video and post reviews.

- 506% more likely to write a blog
- 451% more likely to upload video
- 314% more likely to post a comment or review

In addition, Gfk MRI's survey found Twitter users to be more socially and politically active - 141% more likely to be an active member of an activist group and 103% more likely to have attended a protest or rally in the last year.

They are also 209% more likely to have had written work published and 142% more likely to be involved in environmental groups and causes.

"GfK MRI data clearly indicate that Twitter users are an influential group of people, engaged in a variety of public activities, and willing to share their thoughts through blogging and published works," said Anne Marie Kelly, SVP, Marketing and Strategic Planning at GfK MRI.

"This group of people is also probably interested in finding that next big trend, as illustrated by their higher-than-average ownership of electronic book readers."

Tags: Internet usage, microblogging, social media, Twitter, U.S.










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