Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Social Marketing : July 01, 2010
Roiworld: Teens losing interest in Facebook
Of late there has been much speculation that Facebook is becoming a bit passé. New research from online gaming site Roiworld claims to illustrate clear signs of "Facebook Fatigue" among teens.
Around one in five teens (19%) that have a Facebook account have either abandoned it or are using it less, found Roiworld. Their survey of 600 teens (age 13 - 17) found that while teens spend a significant amount of time on social networks - around 80% of their online time - Facebook's popularity is beginning to dwindle.
So what reasons are teens giving for saying farewell to Facebook. According to Roiworld's "Teens and Social Networks" study:
- 45% have lost interest
- 16% are leaving because their parents have joined
- 14% think "too many adults/older people" now use the social network
- 13% are concerned about their personal privacy.
However, no matter how many people try and predict the fall of the social networking behemoth, Facebook remains the most popular social network among teens - 78% have created a profile and 69% are still active.
YouTube ranks second with 64% of teens claiming to have an active account. MySpace comes in third (41%) and Twitter fourth (20%).
Earlier this year SearchEngineLand's Danny Sullivan noticed a rising trend, with an uptick in April, of searches looking for details on how to delete a Facebook account.
Tags: Facebook, Internet usage, social networking, social networks, teens
Tweet
Subscribe to BizReport
Please enter your e-mail here:
-
Nagham
-
Chris
Latest Headlines
- Mobile privacy and brand safety remain top challenges for UK media agencies
- Dispop proves the value of custom display ad creative
- Top 5 elements brands should test
- How to reduce the bounce
- Poor in-store service pushes festive shoppers online
- Why brands need more than CPM based metrics
- Reports show personalization impacts brand advertising
- Why brands should mine holiday data for new year performance
Featured White Papers
- 5 Tips for B2B Marketing Data Domination
You work hard to collect your marketing data. But you can collect so much that sometimes it's hard to make... - 6 Step Roadmap to Engaging Customers With Social Media
For a growing number of consumers, social media is the preferred means of gathering product information and interacting with companies.... - The Making of a YouTube Blockbuster: 10 YouTube Blockbusters
You want to create the next viral video. Sure, who doesn't? But you knowing that videos "go viral" organically, not... - 5 Questions About Managing Social Media that You Should Ask Your Agency
This white paper provides you with 5 questions you should ask agencies to help you separate the real candidates from... - 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...