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BizReport : Search Marketing : July 21, 2010

Google introduces Image Search Ads

Google has created yet another way for advertisers to get their messages in front of their audience with the launch of Image Search Ads.

by Helen Leggatt

Not only are Google rolling out a revamped Google Image search page, they've also added a new ad opportunity. The new Image Search Ads appear, as their name suggests, only on Google Image searches.

The new ad format allows for a thumbnail image to be inserted alongside the usual text and are displayed in a prominent area at the top of search results.

Advertisers should not confuse the new Image Search Ads with image ads. While Image Search Ads pair an image (no animation) with text and appear only on Google Images, image ads are a standalone AdWords format that may appear on any of Google's Display Network websites and include moving images.

And if you think that not many people use Google's Image Search - think again. Google's Director of Search Products, Ben Ling, told attendees of a search event this week that hundreds of millions of users generate around a billion page views each day browsing through the 10 billion or so images indexed so far.

Tags: Google, Google Image Search, search marketing

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