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BizReport : July 27, 2010 Archive

July 27, 2010 Archive

Advertising | July 27, 2010

BuzzLogic to announce new social media ad units

A series of new social media ad units is to be unveiled by online conversational marketing tracker firm Buzzlogic. The new format is aimed at connecting consumers with information they are looking for. >>

Internet | July 27, 2010

KPMG: Dutch least likely to part with cash for content

Many Internet users would rather have their personal data tracked and have advertising placed before them than pay for online content, according to a global survey from KPMG, not least the Dutch. >>

Advertising | July 27, 2010

LucidMedia DSP offers preemptive brand safety

A new level to your brand's safety on the Internet is being released today from LucidMedia's DSP. The offering gives brand marketers the ability to anticipate inappropriate content in real-time and before they purchase media for campaigns. >>

Viral Marketing | July 27, 2010

Nielsen: Online, TV exposure ups awareness, actions

In the land of cross-platform advertising, the connection between online video and television may be the one to watch. Recent information from NielsenWire indicates that the combination of online video and television spots increases awareness and actions compared to online video alone. >>

Blogs & Content | July 27, 2010

Pipeno puts niche publishers in driver's seat

A new publishing platform may give advertisers better access to niche publishing websites. Pipeno, currently in beta, allows niche publishers to write and produce content for specific readership demographics. Complete with a virtual currency option and additional revenue streams, the platform may help niche publishers make a business of their favorite topics. >>

Internet | July 27, 2010

Message is clear - users won't pay for Twitter

A recent study from The USC Annenberg School for Communication and Journalism found there is little doubt how consumers feel about paying to use Twitter. >>